MARKETING THAT CONNECTS
WITH PEOPLE

When Leadership Mansfield decided it was time to overhaul our website and create a new logo, I was a bit nervous and overwhelmed with what was to come. When we met with Chris the first time, the nerves went away. He asked us questions to get our vision of what we wanted in a website, and questions about our program that didn't seem like we were talking about a website anymore. Chris took all this information that the board gave him and made us a beautiful website and logo. He made it super easy, and we are very satisfied with everything.

“We were struggling with our online conversions and knew it was our messaging. This is a big problem when you not only need new patients as a business, but more so, you want to help more people as a medical professional! We were confusing people on our website and never felt confident when we’d share in person. We worked with Chris and Empathy Marketing Group to help us. He took our story as a business and put it into words that speak to real people. Now, we have a clear message that all our staff confidently share, a website that consistently reinforces that message, and we’re receiving more new patient calls from it.”

“We were struggling with communicating our unique value proposition to others in a way that didn’t confuse them, so we reached out to Empathy Marketing Group for help. They hit the essence of who we are better than anyone else. They listened and drew our message out of us rather than force us into a cookie-cutter or generic template. Now we have a cohesive message that has given our entire team confidence about sharing what we do, and that now serves as our compass for all our marketing and communication.”

We're working with Chris on multiple projects! He has a gift for teasing out communication messaging and giving helpful feedback. His storytelling style, language, and insights have been extremely valuable to us in print materials and live presentations. Our communication strategy is much improved because of Chris's talent!

“As a church, we were moving into a season of refining and refocusing our mission and knew we needed help with the messaging. We hired an expensive outside consultant that led us through a full-day session with our entire staff team and a few key lay leaders. When it was over, we still felt stuck and discouraged after investing so much time, energy, and money. We were questioning the results, and we made no real progress because of it. We reached out to Chris and Empathy Marketing Group because he understood churches and marketing. In a short time, he took what had worked on, drew out our unique positioning and history as a church, and helped us identify our target audience in a focused and compelling way. It was the best use of our time, and now we all feel unified, hopeful, and aligned as we start to implement in all our marketing materials.”