Chris Gensheer

Ai rendering of a coffee mug with Alec Baldwin getting punched for saying Coffee is for Closers

Flipping the Sales Script for Personal Brands

“How do you feel about sales, and why is it hate?” I ask that of my clients, and only with rare exceptions will I get any pushback. Most people building their personal brand aren’t in it to become sales professionals (though they need to become proficient in sales). Here’s a quick breakdown of why that …

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The 4 Overlooked Things That Impact The Success Of Your Personal Brand in 2023

Personal branding success in 2023 looks a lot different than it did a few short years ago. Here’s what you need to know to make yours work for you. It takes building it out with the right combination of brand foundations, positioning, audience, and offers. A helpful formula for understanding this: Right Motive + Right Strategy + Right Content + Right Sales Offer = a Monetizable Personal Brand.