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Ai rendering of a coffee mug with Alec Baldwin getting punched for saying Coffee is for Closers

Flipping the Sales Script for Personal Brands

“How do you feel about sales, and why is it hate?” I ask that of my clients, and only with rare exceptions will I get any pushback. Most people building their personal brand aren’t in it to become sales professionals (though they need to become proficient in sales). Here’s a quick breakdown of why that …

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