Chris Gensheer a StoryBrand Guide talking with clients

Every Business Needs a Good Sales Funnel

Sales funnels are the difference between success, stability, and even survival for businesses.

The situation with the coronavirus simply makes us feel this more than ever.

Business in a Time of Pandemic

Lots of us are scrambling and adjusting to the new economic climate around us. It’s filled with uncertainty and it can be overwhelming. Especially to us business owners. 

But we don’t have to give in to and react out of anxiety.

This can be a great time to revisit, or implement, some basic fundamentals to our business. Like our marketing materials. Our websites. And yes, our pipelines for nurturing and engaging potential clients.

Because in this season having a sales funnel that works mean survival. 

And when things turn around (which eventually they will), that same funnel will be the difference between stability and success.

You feel it now more than ever that having a reliable, consistent, incoming flow of interested people in your business is a precious commodity. Now may just be the perfect time to invest in making sure you have a sales process and marketing funnel that works.

Takeaway: Create a Sales Funnel

So, how are you shoring up your sales funnel and pipelines to weather this financial storm and breakthrough stronger on the other side? 

StoryBrand Resources to Help You

StoryBrand is a fantastic framework we use to help your business cut through the noise and reach your ideal audience.

Another resource to help you win with your marketing the book by Donald Miller and Dr. J.J. Peterson , Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.

Reach out to us at Empathy Marketing Group to help you implement a sales funnel that works for your business. 

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