Apply StoryBrand to Your Website and Grow Your Business!

Your website is your company's first impression.

Let's make it a good one.

Your website matters

Messages per day

The average person is bombarded with over 5,500 marketing messages a day. 

1 %
Online Searches

The total percentage of online searches that never go past page one. 


The majority of people spend less than one minute on any website. 

What do people think about when they visit your website?

Because they are visiting and they are thinking something. 

Your website can either be a great tool to help grow your business, or it can be an obstacle to your company’s growth.  

Which one do you want your website to be? 


We make your website a tool for your company’s growth rather than an obstacle to it. Here’s what you get when you work with us to refresh and relaunch your website for the watching world using the StoryBrand framework.


Warmly invite and help people in your community understand who you are as a business in ways they can understand. It's your first impression after all!

easy to update and manage

Want to change some content? Add a blog post? Create a sign up for Events? It's so easy to do simple updates that anyone - even busy business owners - could do it if they had to! We'll show you how.

Mobile Responsive for any device

52% of all website traffic worldwide was generated through mobile phones, yet most websites still operate on old and outdated technology, minimizing and losing potential exposure.

fresh and optimized online presence

Freshen up the feel and flow of your site, and optimize all of your social media platforms and Google My Business information. Search engines love this!

safe, secure, and always up to date

Getting the site launched is half the battle. Keeping it maintained, secured, and up-to-date is the other. But relax, we've got that covered so you can focus on your business.

Built by A marketer and STORYBRAND GUIDE

Not only am I a Marketer with over 20 years of experience, I'm also a professional copywriter and StoryBrand Certified Guide. This means you get the best of both worlds.


Having a new and optimized website for your business in 30 days (or less) is as easy as 1-2-3.  

1. Schedule a Consult

We discuss your current situation and help select the best plan for your needs. Once you pick the plan you like, we start the work.

2. Review & Approve

Once we get everything we need to start, we go to work and give you opportunities to review. Once it's approved by you, we take the site live for the world to see!

3. Enjoy Your Growing Business!

Get ready to welcome new customers, clients, or patients, and help serve them as you experience growth in your business! Gain the freedom to work on your business and not just in your business!

Our clients say

"Chris and Maggie are amazing to work with! They took the time to sit down with me and hear the story about our business, why it was started and why we exist. They in turn took that information and turned it into a “story” that would speak to my potential patients. Now, when I’m asked what I do for a living, I’m not just simply a “dentist”, but someone who gives patients “the best experience ever in the dental chair” and helps patients “sleep through the night and attack the day”. They are very receptive to feedback and any changes that need to be made. I would highly recommend them!"*
"Chris helped us as a Board of Directors clarify our message and translated that into a relaunched website. Since then we have not only had greater confidence in telling others who we are and what we do, but we have seen an increase in program involvement and donor engagement."
"When we met with Chris the first time, the nerves went away. He asked us questions to get our vision of what we wanted in a website that didn't seem like we were talking about a website anymore. He took all this information and made a beautiful website and logo. He gave us proofs of the site so we could look at it during the building process and was very responsive to the changes along the way. He made it super easy, and we are very satisfied with everything."
"Chris has a brilliant mind and is able to easily take business owners on a journey of communicating their messages more effectively to their target audience. It helps having outside eyes and ears to clarify and simply a message with much more impact, and he does a wonderful job at that!"*

*Work done for these clients did not involve website work, but other marketing and research projects. Tentimonials are reflective of the quality of work and experience with Chris Gensheer and Empathy Marketing Group

Frequently asked questions

That depends. Are you happy with your site and the results it’s getting you? If so, then you might not have anything to worry about. But if you haven’t updated your website in a few years, it may be operating on outdated code or technology, let alone have a potentially stale and antiquated feel. You might not think that’s a big deal, but most people decide in a few seconds whether to keep reading or to run away! And if it’s not optimized for mobile devices, you’re automatically missing out on at least 50% of the potential website visitors you could be reaching instead.  

Everyone has website hosting. Think of it this way: your website is your house, and your hosting is your address. Now some people host with a cheaper service to save money, which is fine until something breaks. Case in point, I met a guy last night in construction whose site has been down now for four months and can’t get any help from a support team. Guess which option he went with for hosting? That’s right, the cheap guys. I myself had an issue where my site went down here recently, and all it took was a quick chat with my support team and it was back up in less than five minutes. That’s the difference and why it’s important to consider your website hosting needs. 

Not hard at all. In fact its so easy that even a busy business owner with no coding skills can do it. Imagine what a trained staff person could do! Better yet, it will even be impossible to break and mess up things on other parts of the site. Everything has been accounted for and we ensure you have a great looking site that is always updated. 

Of course you can. But the problem with do-it-yourself stuff is you have to do it yourself. We take the pain and guesswork away so you can focus on what only you can do – growing your business, your team, and your profits!


Stop pointing people to a site that only makes them run away. Contact us and lets get to work on helping your business reach more of your people today!
Free Resource for optimizing your website with StoryBrand principles
Download Free Resource - Four Tips for Website Clarity