Does Your Brand Even Matter?
Branding matters in business, and in life. So how can you make sure your brand matters?
Branding
Brands Using Their Power for Good
When brands have market share, power, and empathy, they can do some awesome things. Like the brand Lacoste, the French clothing manufacturer famous for their iconic crocodile on their items. For a limited edition, they swapped out the crocodile for one of 10 endangered species across the planet. These limited edition polos were manufactured in …