Does Your Brand Even Matter?
Branding matters in business, and in life. So how can you make sure your brand matters?
Branding matters in business, and in life. So how can you make sure your brand matters?
Perfectionism is often the biggest problem we face in business, and in life. Stop making it perfect. Just get it done. (Psst – You can always come back and perfect it later!)
Summary of the best books I read in 2019 that made me better as a business owner, marketing consultant, and human being.
When brands have market share, power, and empathy, they can do some awesome things. Like the brand Lacoste, the French clothing manufacturer famous for their iconic crocodile on their items. For a limited edition, they swapped out the crocodile for one of 10 endangered species across the planet. These limited edition polos were manufactured in …
As a church planter and pastor, I understand the challenge of juggling all the responsibilities that our role entails. From weekly sermon preparation and delivery to prayer and counseling, and all the other administration that comes along, it can mount up and become too much to take on anything else. I faced it for 14 …
What a Pastor Learned About the Value of Marketing Read More »
The Digital Revolution Has Changed How We Do Business. That’s Good…and Bad. But we can help you cut through the noise and reach your audience.
Want to reach more of your customers with less hassle? StoryBrand and Empathy might be the most effective and easiest way to do that.
It’s not enough to know what your customers want. You have to speak their language too.
What’s keeping businesses from growing? And what can they do about it? At Empathy Marketing Group, we think it has everything to do with being human in the way we talk with our customers.