StoryBrand

Power of brands with power and empathy to do good like Lacoste for endangered species

Brands Using Their Power for Good

When brands have market share, power, and empathy, they can do some awesome things. Like the brand Lacoste, the French clothing manufacturer famous for their iconic crocodile on their items. For a limited edition, they swapped out the crocodile for one of 10 endangered species across the planet. These limited edition polos were manufactured in …

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What a Pastor Learned About the Value of Marketing

As a church planter and pastor, I understand the challenge of juggling all the responsibilities that our role entails. From weekly sermon preparation and delivery to prayer and counseling, and all the other administration that comes along, it can mount up and become too much to take on anything else. I faced it for 14 …

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